Another campaign from the archives: In the lead-up to the FIFA World Cup, Coca-Cola invited fans from around the world to submit social media images to be included in the world’s largest digitally produced photomosaic flag that the brand unveiled on the field before the opening match. Digital live scribing makes it easy to glean key insights from the sessions in a way that is fun to look at and, most importantly, extremely shareable.

MLS and Heineken’s ‘Cheers From Home’ Brings the Stadium Experience to Fans.
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. The conference and meeting space is pivoting to virtual. An idea worth stealing now from that program: The brand executed an eight-week pre-promotion called “Road to the Runway,” a nationwide search that encouraged regional consumers to upload photos of their coolest cotton clothing onto a style map. Read more here.

Read the full story here. That means data analytics, she said.

Online digital marketing events have started to become more and more important these days. “The CMOs are changing,” she said, and savvy exhibition organizers need to change along with them.

|. Lines and paragraphs break automatically. “Today’s CMO has to be part marketing genius, have a creative skill set, understand data, and be enough of a data scientist to be able to leverage that data into action.” Before coming to CTA—which organizes CES, the monster global consumer electronics and consumer technology tradeshow in Las Vegas—Foster was CMO of information security and risk management solutions provider Ostendio. The brand launched the “Innovation Challenge” that consisted of math and science problems, scavenger hunt activities, photo ops and FedEx innovation trivia, and it was all conducted via Twitter and Instagram. Number 8860726. At the end, they get a graphic to share on their social channels.

What are their goals? “This is an industry full of data,” said Denzil Rankine, executive chairman of AMR International, which co-organized Transform USA with Lippman Connects.


Explore the best digital events in 2020.

The best way to start is by mapping out what you have, and then evaluate to see where your low-hanging fruit may be. Step 6: Share with customers. The sheer volume of available data can be overwhelming, she acknowledged. Your exhibition customers are changing—has your plan to reach them kept up? HBO last year cleverly tied a cause-marketing initiative into its #ForTheThrones campaign for the final season of “Game of Thrones.” The campaign’s website (which is still live) features a trio of calls-to-action: “bleed,” “quest” and “create.” Fans were able to “bleed” for the throne by donating blood at HBO’s immersive experience at 2019 SXSW through a partnership with the American Red Cross. “This is absolutely key,” she said. Meeting with passionate individuals who share the same values, exchanging ideas and gaining beneficial knowledge make the digital marketing events significant. Check it out here.

dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between. Check out what FedEx rolled out to keep students engaged between the brand’s FIRST competitions that focused on teaching young people STEM skills. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula.

Check out the microsite here. Verizon leveraged sports talent to generate buzz for the campaign, drive media attention and draw fans to watch parties (which today could take place at homes with their families). A number of current and former players were enlisted from either existing endorsement deals or one-off deals for the Super Bowl in order to amplify the campaign further. dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.

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