hubspot website examples
Health and Fitness. Marketing automation software.
Through this process, I've learned a thing or two about what works, what doesn't, and why.
Over the years, Evernote has turned from a simple note-saving app into a suite of business products. The customer quote is a bold and emphatic testimonial speaking to the benefits and results of using the product. The right side helps get a glimpse of how their WordPress themes look like, without having to scroll or dig deeper. To make it easier for people to learn step-by-step, Mailshake repackaged their masterclass into an eight-part email series.
Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long.
One effective way to create a meaningful content offer is to repurpose and repackage pieces of content found on your website.
Include a YouTube video near the top of your page and optimize it according to how the page is optimized.
The animated header image is a great way to capture attention.
It also contains simple, direct, and compelling call-to-action copy: "Sign up free." I'm much more responsive to a text than an email, so this is a great strategy to keep people engaged in the signup process. You may unsubscribe from these communications at any time. First, a reminder -- featured snippets are Google's attempt to answer a search query on the results page itself.
Healthcare. The top of the homepage, where websites normally showcase a ton of different sections and options to click through, only has one icon to click -- which leads you to a subscription page. Some brands have taken this approach to the next level by creating a multi-page masterclass or guide that links together like-themed pillar pages. Premium plans, Connect your favorite apps to HubSpot. One of my favorite examples of this is Moz's Beginner's Guide to Content Marketing.
We'll run through several of my favorite examples of content marketing that I've seen in 2019, below. . You might consider using Venngage, a company that helps businesses create compelling visuals. Search. This will help keep all of your smart rules in one place and easier to update instead of having to update them at the page level whenever your criteria changes. To learn more about this framework, watch the video below.
Free and premium plans, Customer service software. In the first year of publishing their encryption key management pillar page, 63% of visitors gave their information in exchange for a packaged PDF of the on-page content. From the headline and sub-headline, it's clear exactly what Jill Konrath does (and how she can help your business). Drool. These aren’t the only opportunities for you in terms of smart content, which is what makes growth-driven design an exciting form of ongoing Web improvement for marketers. Commonly, the kitchen is one of the rooms that shows age and neglect the most. Telecommunication . Were you able to find a helpful next step to learn more? Resources Blog Read marketing, sales, agency, and customer success blog content. Worse, a bad design may be enough to send someone running back to Google and into the arms of a Free and premium plans, Customer service software. All the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements.
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