Twitter posted a surprise profit in its Thursday earnings report — marking the first time it's ever made money as a public company. That may have been spurred on by the company's decision to double its character count in November. Twitter's revenue for the holiday quarter jumped 24% to $909 million.Most stock quote data provided by BATS. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. Even with changes afoot at Facebook, which is struggling to balance how sponsored content and personal posts on its news feed, Twitter's place in the ad market is unlikely to change soon.There's no indication that Twitter benefited from changes to Facebook's algorithm, said Brian Wieser, an analyst from Pivotal Research who downgraded Twitter to a “sell” rating Thursday despite the strong quarter.Twitter's earnings follow better-than-expected earnings from Snapchat's parent company Snap, which announced strong growth for users and revenue.
Why is the stock market soaring?Results are in: Best credit cards of 2020,Pay 0% interest until 2022 with a better card,Don't Ignore These Offers if you have Excellent Credit.Switch cards and save money on interest - Start now. Review our. For instance, Facebook’s operating margin in the third quarter contracted to 42% from 50% a year earlier.Who Owns Etsy and Will It Eventually Sell Out?MicroStrategy Buys $425 Million Worth of Bitcoin, Breaks the Mold,Boeing Uses Spike in Air Freight Demand to Its Advantage. Chat with us in Facebook Messenger. And though the overall digital ad market is expected to continue growing, Twitter's share of the pie is not, according to eMarketer.In the long-term, analysts said, it will be hard for Twitter to make significant gains against its competitors. It delivered a profit of $106 million in the third quarter of 2018, up from $100 million in the second quarter.
The reasons for twitter is in loss are many. Combined, those two companies make up an estimated 26 percent of the worldwide digital ad market, according to eMarketer. The two companies have been competing fiercely for ad dollars.The most important news stories of the day, curated by Post editors and delivered every morning.Share your feedback by emailing the author. All rights reserved. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Disclaimer. The company in January also lost its chief operating officer, Anthony Noto — a crucial lieutenant to Dorsey as the Twitter founder continues to act as chief executive for both Twitter and Square.Yet while Twitter can celebrate, it's still not making a significant dent in digital ads — a space dominated by Google and Facebook. Twitter has said its decline in users is related to its efforts to stamp out fake accounts. Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. They are : - Every startup company may expect loss during their initial launch dates and twitter is no exception for that. This margin contracted to 9.0% in the first quarter of 2018 but expanded to 14% in the second quarter and remained steady in the third.Although Facebook and Alphabet make much higher profits than Twitter, their profits have been coming on shrinking operating margins amid soaring costs in recent quarters. Factset: FactSet Research Systems Inc.2018. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. And soon, the company will stop disclosing the figure entirely.In its earnings report, Twitter said it plans to stop disclosing the monthly active user number after the first quarter of this year in favor of a newly introduced figure on "monetizable" daily active users.Snapchat and Facebook also disclose daily active user numbers, though Twitter says its own figure is "not comparable" as it only includes users who are seeing ads.Twitter said it had 126 million daily users, up from 124 million in the prior quarter and 115 million a year ago, suggesting modest growth in engagement on the platform.Twitter said the declining monthly active user trend was because of a mix of factors, including efforts to improve "the health of the service" as well as changes made to comply with sweeping data privacy protections in Europe.In the last year, Twitter has focused on safeguarding the service amid scrutiny of its role in spreading fake news and election meddling as well as the broader data privacy backlash hitting the tech industry.On a conference call with analysts Thursday, CEO Jack Dorsey reiterated his belief that Twitter's ongoing health initiatives will be a "long-term growth vector" for the company.Even as Twitter's overall user base declines, the company is finding ways to make more money out of it.

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