The exhibition’s having a specific subject gives the participant companies an opportunity to catch the “related demand” in the shortest time and in the most efficient way. Then I developed an art exhibition plan which listed all the things which needed to … Thanks to expertise exhibitions; the participant companies can communicate with their customers that they work with, have the opportunity to learn the customers’ thoughts about their companies and their products in the first place and can perform their advertising activities directly on their customers without the intervention of any person or mass medium.By exclusive treatment such as the hospitality shown to the customers that is a key component for the participant company in the exhibition area, taking close interest with these people throughout the exhibition and reserving special rooms in hotels for these people, mutual meetings, the transportation of these customers to the exhibition area and taking care of their special needs; an important progress is made for strengthening the current relations.Besides its benefits for existing relations, the expertise exhibitions have an importance for encountering new faces. An Expo is a global event that aims at educating the public, promoting progress and fostering cooperation. An exhibition, in the most general sense, is an organized presentation and display of a selection of items. This organization is required to file an IRS Form 990 or 990-EZ. This list may not reflect recent changes (). 0000003307 00000 n For example; if a participant company thinks about releasing a product or service to the market, they can develop an idea on issues such as pricing and distribution by performing a research on the visitors of the expertise exhibition, and also can collect information on basic features and benefits, quality standards the product should have.Another reason that the exhibition organizations have become a study that is important for the participant companies is that this kind of organizations brings several companies together; thus the companies have the opportunity to “watch their rivals”. "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. Except these; again happening in the exhibition organizations, as applications unique to exhibition period such as changing payment terms, credit facility; they give the companies the opportunity to make short-term changes without damaging price policy. 0000002086 00000 n

Javits,New theater offerings, art fairs, dance, film, food & beer festivals fill November in New York to the brim, along with Holiday Markets in Bryant Park & Columbus Circle. Thus they can perform very important researches for collecting information on the sector such as observing the current status of the rival, following the relations between the rival companies and the customers, their attitude towards customers and their working methods.At the same time, the expertise exhibitions have an importance in terms of observing the customers of the rival, reaching said customers for various marketing and advertisement activities performed during exhibition, being the organization that provides the chance to communicate with these customers.The participant companies can have a more successful place than their rivals thanks to well-educated stand personnel, active and successful before & after exhibition advertising works, supportive activities, remarkable exhibition design and carefully managed after-exhibition studies.Also, as the visitors have the opportunity to compare the participant firms on the exhibition area; there is an important opportunity to highlight the products’ superiority in terms of price, quality and service. A person in charge of the exhibition booth of the company can approach to 40-50 purchasers a day which is approximately ten times more than other sales activities. Thus several press organizations concentrate on the exhibition area during the exhibition and they give place to news about the exhibition in their publications. trailer << /Size 989 /Info 959 0 R /Root 967 0 R /Prev 384599 /ID[. Commercial expertise exhibitions have different effects on all components forming the integrated marketing communications.

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