Of course, it’s nothing new: Staples first inked a deal with the world’s premiere amalgamator of lemons and limes back in 2015, and has been an invaluable influencer and loyal booster for them ever since. Vince Staples, Lil Yachty and more are slated to get their own Sprite cans that will feature their rhymes as part of the brand's Cold Lyrics series. ", "Us making the video together is important because it just shows they also support the music," says Staples.

When asked about the element of branding in the video, he said the collaboration was easy and a no-brainer. While Staples will have the clean version of his "Bitch, you thirsty, please grab a Sprite" bar from his "Norf Norf" record, Lil Boat's can will contain his "’Cause it get cold like Minnesota" line from his hit "Minnesota.". Sexist Star Wars “fan” makes ‘de-feminized’... Post Malone was on an episode of Ghost Adventures. Okay, there might be a few other ones too. Vince Staples, Lil Yachty and other hip-hop stars are being recruited by Sprite to get their own cans as part of the brand's Cold Lyrics series. Eventually Staples, finds some good luck in an empty glass Sprite bottle that directs him to back to civilization, just before a storm hits. Some Staples-Sprite spiters have taken issue with the enhanced visibility of the relationship with the recent release of a nationwide commercial, which is notable for being so high-profile: it’s likely the only place NCIS viewers will hear the name Vince Staples for the foreseeable future, until he gets to Kanye level (which certainly isn’t out of the question). First, Vince Staples got the place live like you knew he would. So I wasn't concerned about them doing it.

[4][5] Er ist neben den kalifornischen Rappern Joey Fatts und A$ton Matthews Mitglied der Hip-Hop-Gruppe Cutthroat Boyz. Of course, that’s not the most insidious brand synergy the Coca-Cola Company has managed to with Vince (witness the bottle used in the “Rain Come Down” video, for example, and the ‘please grab a Sprite’ line in ‘Norf Norf’), but the ad and Staples’ continued, ironically-flippant Sprite shilling on Twitter. Story Behind Young Thug & Lil Durk's Famous Meme, Peter Jideonwo Sheds Light on the Importance of Good Management, Breonna Taylor Grand Jury Only Indicts One Cop for Wanton Endangerment, Supermarket 'Karen' Smashes Wine Bottles Due to COVID-19 Precauti…, LeBron James Denounces Violence Against Cops, Never Called For Revenge Atta…, Ruth Bader Ginsburg's Casket Lies in Repose at Supreme Court, NFL Legend Gale Sayers Dead At 77 After Battle With Dementia, MoneyBagg Yo Says Gunman Wasn't Targeting Him at Vegas Birthday Party, Mountain Lion Spotted Stalking Kids in CA Neighborhood, Hero Dad Shields Kids As Gunman Opens Fire into Bronx Car Dealership, Vanessa Bryant Shares Incredible Kobe Memorabilia, 'Hoarder Wife', Jacob Blake's Uncle Pissed Ex-Cop Was Tapped to Review Investigation.

"They're not trying to come across as an overbearing force, they're just trying to walk in tandem with the artist and the legacy of hip-hop," he says. Don't be surprised if Vince Staples' new "Rain Come Down" video leaves you reaching for something to quench your thirst. To simplify subscriber access, we have temporarily disabled the password requirement. We put cold lyrics from hot artists on #refreshing ice-cold cans.

Sprite is avidly increasing their partnership with hip-hop more and more each year, and now the brand is working with some rising superstars for their dedication to the brand. Don't forget to battle the blaze with a crisp, cold, lemon- lime summer @Sprite.

Cookie Settings Breaking down the politics of generating a soca hit, The artists who helped diversify the modern voice of indie, A brief history of Rihanna calling out Donald Trump. Vince Staples photographed on July 31, 2016 in Chicago. This is far from the first time that both Staples and Yachty have worked with Sprite, as the Big Fish Theory MC was previously part of the brand's Obey Your Thirst campaign last year, while the "Broccoli" entertainer did a Sprite commercial with LeBron James earlier this year.

Sprite has a decades-long relationship with hip-hop, which crystallized in 1994 with the launch of the “Obey Your Thirst” campaign.

Sprite has worked in the past with plenty of hip-hop stars, including the likes of Drake, Nas, J. Cole, Missy Elliott and Rakim. In that clip, the Long Beach, California, rapper sits stoically on a sinking ship. — Vince Staples (@vincestaples) July 16, 2017, I can't hear your negativity over the lemons & the limes.

#GrabASprite #SpriteAd pic.twitter.com/FWJ0OMH7wD.


The rapper says the new partnership proves the soda brand supports the music: "It's not just …

Vince Staples, the newly popular 22-year-old rapper, wants you to know that.

Since then, he’s made a …

Now that’s refreshing. They even worked with A Tribe Called Quest, as well as Pete Rock & CL Smooth back in the 1990s. The artists' lyrics will be featured on 16-ounce Sprite cans and 20-ounce Sprite bottles that will be available for a limited time only in nationwide convenience stores and other retail locations. EMAIL ME. Fresh off releasing the excellent, electronic-infused Big Fish Theory, playing the Pitchfork Fest in Chicago, and continuing to open for Gorillaz on their HUMANZ tour, Staples is nothing if not a genuine hip-hop hero at this point, and that’s what gets ethics-in-music-capitalism types so fired up at his ongoing relationship with Sprite.

"It's not just about them utilizing the artists for their own benefit, it's a partnership for both. Each can and bottle will feature a bottle cap code that can be scanned with a mobile device on Sprite's website. They're not competing with other brands for how they're gonna market it, it's just what they stand for.". Nov 19, 2015 - The spirit of the neighborhood store is alive at The Sprite Corner. The David Helman-directed video for the single off his new album Big Fish Theory -- which was released Friday (June 23) -- picks up where Staples' "Big Fish" video left off. All Rights Reserved. Sitting in a roadside dinner, he enjoys a sip of soda and looks outside seemingly deep in thought.

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