Whiteflash rings vary in price depending on setting and diamond (and a large portion of their inventory are designer rings, which means the pricing is usually set by the brand).

In such cases, you might have to buy a loose diamond from one retailer and send it to another jeweler, with a better ring selection, to have the diamond set. Operating online since 2000 actually makes the company older than James Allen (founded in 2006) and about as old as Blue Nile (operating since 1999) – two of the most popular “veterans” of the online diamond industry.Whiteflash is based in Sugar Land, Texas, where it has a showroom, and ships diamonds worldwide.First, let’s take a look at Whiteflash’s reputation.Whiteflash has a BBB rating of A+, which is the highest score the BBB can assign.So what does this score mean? This was my first experience in making such a large purchase online, but I felt better about this transaction then I … In this up-to-date review I’ll break down:Whiteflash is an online diamond shop specializing in producing diamonds with the best possible "cut" to produce the most flash.You know when a diamond sparkles in the light?That's because the diamond is cut in such a way the light that comes into the diamond is reflected back out (light return) as white and colored sparkles.The white sparkles that flash in the light are called.A crappy cut leaks light, which results in little-to-no flash from your diamond regardless of how big it is (i.e., carat size) or how clean it is (i.e., clarity).Whiteflash branded their diamonds with the best cut "A CUT ABOVE®" which are diamonds cut reflect the maximum amount of light and flash back to the observer.And that's where their name comes from "Whiteflash".Their entire brand is based on producing a diamond with the best possible cut at the best price.There are 2 main things that make Whiteflash unique from the millions of other diamond sellers:You have to remember, at the end of the day, diamonds are basically a commodity.What this means is that a diamond is a diamond regardless of where you get it from.Unfortunately, this doesn't help sell diamonds.So... businesses lean on certain aspects of the diamond they can control, which produce a better product and can help differentiate their brand.That's where "A CUT ABOVE®" or ACA graded diamonds come into play with Whiteflash.Initially, I thought this was all marketing hype but the more I peeled back the layers the more I realized how much Whiteflash really has carved out a niche in the jewelry market.There's 5 things you need to know about A CUT ABOVE® branded diamonds.In an effort to make a name for themselves in the hyper competitive diamond industry, Whiteflash decided to go all in on the most important "C" in the 4'cs of diamonds.The other 3 c's clarity, carat, and color are important, but nothing turns a head like a diamond that lights up a room.They teamed up with one of the biggest gem laboratories in the world, the American Gem Society Laboratories (AGSL), which specialize in grading the cut of a diamond (more so than GIA actually).Whiteflash takes the diamonds that receive the best grade from the AGSL (Triple Zero Cut with a Platinum Certificate) and then only list hearts and arrows diamonds within that group.They like to refer to this as "hitting the bulls eye".To be clear, the "Hearts And Arrows" patterns within a diamond are only present when the diamond’s facets are aligned precisely in three dimensions and that the diamond has outstanding “optical symmetry".The below is an image of a diamond with the camera pointed down on top of the table (think top down). The requirements for the Triple Excellent grade are not as strict when it comes to light performance factors as are the specs for the Triple Zero grade from AGS. It may seem surprising, but many diamond retailers don’t offer such options, thus making it harder for the customer to eliminate diamonds that don’t suit his or her quality criteria.But why are these additional options so important? Read the latest reviews for Whiteflash in Sugar Land, TX on WeddingWire. On the one hand this makes it somewhat harder to make out smaller inclusions that are usually clearly visible in James Allen’s videos. Whiteflash’s focus on a process driven quality assurance means that the ACA princess collection is the highest standard princess cut stone available. This is especially important for engagement rings. When viewed with a special tool, these diamonds show a clear pattern of eight “arrows” from the top and eight “hearts” from the bottom. The great thing about the engagement ring box is that it is small enough to fit in your pocket.All jewelry purchased from Whiteflash is automatically covered by a 1-year service plan, which includes.This additional care plan is available for purchase, and the price depends on the cost of your jewelry.

quality diamond regardless of the extra .01 in carat weight.That said, I think my preference goes slightly to Whiteflash since they specialize in cut and are 100% transparent with their service. This review reveals diamond industry secrets that other retailers don’t want consumers to know about. James Allen is a little more strict with their upgrade program.But if you were more budget conscious you could save a little money and go with James Allen's diamond and feel confident you've got a quality diamond at a good price.If you're in the market for a new diamond and the "cut" of a diamond is most important to you, than I would say Whiteflash is worth the price tag.But to me nothing comes through in the value of a diamond more than cut.In other words, if I had a budget for a new diamond, I'd sacrifice carat, color, and clarity before cut.And for a company like Whiteflash to specialize and invest time, money, and resources to delivering diamonds with the best possible cut makes buying from them a no brainer.On top of that, the lengths they go through to be 100% transparent with their products is a breath of fresh air in a market like jewelry where you never know what you're actually paying for.Between the 1 year buyback and lifetime upgrade program, Whiteflash stands behind their product way more than most jewelry companies.The only downside of Whiteflash is (at the time of this writing) they only have 911 diamonds in-house with 825 of those diamonds being round style.So if you want more fancy shapes like oval, princess, marquis, etc, I'd opt for James Allen.But if you prefer a round diamond (I personally do), you want the best cut for your diamond, and you want to do business with a reputable company I recommend buying from Whiteflash.So that’s it for my review of Whiteflash.Copyright Learning Jewelry © 2020

So you basically have,Of course, you pay a premium for these diamonds, but what do you actually get in return? Branded cuts are sold at a premium as they represent the top range of the Excellent/Ideal cut grade.

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